I had a chance to visit this time Salone del Mobile in Milan, one of the most prestigious design furniture fairs in the world, together with its accompanying content outside the fair premises. That included visiting the city center, Brera and other areas within FuoriSalone, fair program that is being shown for many times in the row now outside of the regular fair content. My personal highlight was Tortona Design Week in Zona Tortona.
Zona Tortona is a rather non-conventional area, which is normally populated by young people with artistic inclinations. During the time of Fiera, it transforms into an open-air art fair, with a huge mass of people checking out the design spaces and art boutiques hiding in Zona Tortona streets. We* absolutely loved the atmosphere here and enjoyed the sun, crowd and also beautiful sights and innovative design ideas!
What we have seen there was a variety of funky design commercial products, such as senz°/the orignial storm umbrella or the o bag, which I will try to cover in some next posts. There were a lot of events in Via Tortona and Via Savona as well, but what we like the most were huge pavilions and halls, all with different themes but all equally interesting. Again, it is very difficult to make a right selection but here is some preview.
– to be continued –
* by ‘we’ I mean, my host / guide / artistic advisor & my lil sis (Please note that I have marked the design objects to the best of my knowledge. If there are any objections, please do not hesitate to contact me directly. I can remove the picture from this blog right away.)